- Use-Value Funding Models
- The Apache case: cost-sharing
- The Cisco case: risk-spreading
- Indirect Sale-Value Models
- Loss-Leader/Market Positioner
(example: Mozilla)
- Widget Frosting (example:
device driver; Apple's Darwin)
- Give Away the Recipe, Open
A Restaurant (example: Zope)
- Accessorizing (example:
O'Reilly)
- Free the Future, Sell the
Present (example: Aladdin Ghostscript)
- Free the Software, Sell
the Brand (example: Java?)
- Free the Software, Sell
the Content (known examples?)